5 Best Alternatives to Semrush in January 2023

Alternatives & Competitors to Semrush

Here are competitors or alternatives to Semrush and other similar SEO software. You need to consider some important factors when choosing the right tool for your business that's similar to Semrush, like the main features of each solution, ease of use of user interface, pricing or value for money for instance. Each software has its pros and cons so it's up to you to choose the best alternative to Semrush that meets the needs of your business. To help you compare each service and choose the right solution, we have put together a list of the best competitors of Semrush like: HubSpot, HubSpot, Octopulse or Dokey.

List of Alternatives to Semrush

From SEO tools, we have selected the best alternatives to Semrush based on reviews for each solution and similarities with Semrush. Of course, each solution has its benefits and drawbacks, and its own features but, whether you are a small business, a startup or a large enterprise, you will find the right choice that empowers your projects.

logo hubspot

Description

The HubSpot suite makes it easy to manage your customer throughout their life cycle: web site visit, form completion, phone call and emails exchange, quote signing, support and upsell.

Best features

  • - Reporting and analytics

  • - Content management

  • - Integrations and API

  • - Automation and worklows

HubSpot compared to Semrush

Semrush is a better solution based on percentage of positive reviews than HubSpot: 98 vs 94

Semrush has more features than HubSpot: 103 vs 96

Why is HubSpot a good alternative to Semrush?

HubSpot is an excellent alternative to Semrush because it offers a comprehensive marketing, sales and customer service solution that covers all aspects of the customer journey. It simplifies the process of managing your digital marketing, delivering personalized content for each customer, and understanding customer behavior, which are features that Semrush does not offer. Additionally, HubSpot makes it easy to measure and optimize your campaigns and offers tailored guidance to ensure successful marketing. Therefore, HubSpot gives you the ability to build strong relationships with your customers while giving you the insights and strategies you need to reach your goals.

What are the differences between HubSpot and Semrush?

HubSpot is an all-in-one marketing, sales, CRM and customer service platform that allows businesses to centralize their customer interactions, automate marketing, and deliver customer service. It is cloud-based and integrates with other web-based applications and plugins that can help businesses customize and optimize their customer experience. Semrush is a digital marketing suite of tools designed to help businesses measure, track and improve their online visibility. It includes tools to audit website performance and optimize content performance, uncover keyword research, backlink analysis, competitor intelligence and a comprehensive range of reporting tools. Semrush is focused on helping businesses maximize their online marketing efforts, while Hubspot is focused on helping businesses better manage their relationships with customers.

HubSpot: Pros & Cons

All-in-one solution: HubSpot’s suite integrates CRM, marketing and sales features
Free features: HubSpot’s Core CRM tool is available for free
Customization: The platform allows you to customize many elements to suit your business and sales processes
Pricing plans: From one plan to another, the price difference can be significant
Integration fees: These fees are in addition to the monthly fees and can be expensive
Marketing Automation : Deploying workflows can be time consuming and complex
90% off for 1 year
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logo hubspot

Description

The HubSpot suite makes it easy to manage your customer throughout their life cycle: web site visit, form completion, phone call and emails exchange, quote signing, support and upsell.

Best features

  • - Reporting and analytics

  • - Content management

  • - Integrations and API

  • - Automation and worklows

HubSpot compared to Semrush

Semrush has more positive reviews than HubSpot: 98 vs 94

Semrush has more options than HubSpot: 103 vs 96

Why is HubSpot a good alternative to Semrush?

HubSpot is an excellent alternative to Semrush because it offers a comprehensive marketing, sales and customer service solution that covers all aspects of the customer journey. It simplifies the process of managing your digital marketing, delivering personalized content for each customer, and understanding customer behavior, which are features that Semrush does not offer. Additionally, HubSpot makes it easy to measure and optimize your campaigns and offers tailored guidance to ensure successful marketing. Therefore, HubSpot gives you the ability to build strong relationships with your customers while giving you the insights and strategies you need to reach your goals.

What are the differences between HubSpot and Semrush?

HubSpot is an all-in-one marketing, sales, CRM and customer service platform that allows businesses to centralize their customer interactions, automate marketing, and deliver customer service. It is cloud-based and integrates with other web-based applications and plugins that can help businesses customize and optimize their customer experience. Semrush is a digital marketing suite of tools designed to help businesses measure, track and improve their online visibility. It includes tools to audit website performance and optimize content performance, uncover keyword research, backlink analysis, competitor intelligence and a comprehensive range of reporting tools. Semrush is focused on helping businesses maximize their online marketing efforts, while Hubspot is focused on helping businesses better manage their relationships with customers.

HubSpot: Pros & Cons

All-in-one solution: HubSpot’s suite integrates CRM, marketing and sales features
Free features: HubSpot’s Core CRM tool is available for free
Customization: The platform allows you to customize many elements to suit your business and sales processes
Pricing plans: From one plan to another, the price difference can be significant
Integration fees: These fees are in addition to the monthly fees and can be expensive
Marketing Automation : Deploying workflows can be time consuming and complex
30% off for 1 year
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logo octopulse
SEO

Description

Octopulse is the tool you need to improve your SEO and appear on the first page on Google. After analyzing your website, the Octopulse experts put in place the necessary measures to boost your SEO, SEA and Netlinking, and increase your traffic and sales.

Best features

  • - Get an audit of your website

  • - Analyze your competitors' websites

  • - Follow your website's ranking evolutions

  • - Boost your local ranking and the promotion of your physical shops

Why is Octopulse a good alternative to Semrush?

Octopulse is a great alternative to Semrush because it offers similar features and functions but has a more affordable cost. It is extremely user friendly, has an intuitive interface, and is easy to set up. Additionally, Octopulse provides numerous helpful metrics and reports, which allows users to get an in-depth view of their website’s performance. Moreover, it provides numerous customization options, allowing users to customize the reports and metrics according to their specific needs. Finally, Octopulse consistently updates the platform, ensuring that its services remain efficient, effective, and up-to-date with the latest best practices.

What are the differences between Octopulse and Semrush?

Octopulse is an all-in-one social media marketing and communication platform, while Semrush is a competitor research and analysis tool that helps businesses research their competitors and understand their online presence and activities. Octopulse is designed specifically to help marketers and companies to manage their social media accounts and campaigns, track performance, and automate tasks such as scheduling posts, finding influencers and managing multiple accounts. Semrush, on the other hand, allows businesses to get detailed data on competitor websites, analyze keyword rankings, track traffic and see backlinks. Octopulse offers more features related to social media marketing such as influencer search and sentiment analysis, while Semrush focuses on competitor research and analysis.

Octopulse: Pros & Cons

Ease of use: This automated tool is ideal for getting started in SEO
Attractive pricing: Octopulse’s pricing plans are clear and attractive
Customer service: Support is responsive and available through multiple channels (phone, email and chat)
Not for advanced users: The Octopulse all-in-one solution is primarily aimed at SEO beginners
Few integrations: There are limited possibilities to integrate into your workflow

Octopulse pricing

Pro

$20 / month
6 months free on Octopulse Pro + 10% off your first SEO order
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logo dokey
SEO

Description

After two years of research and development, the French start-up Octopulse has combined its expertise in SEO, Tech, and Semantics to develop the most efficient SEO writing assistant: Dokey. 

Best features

  • - Your objectives

  • - Search Intent

  • - Content Score

  • - Keyword Density

  • - Monitoring

  • - Relevant questions from your audience (PAA)

  • - Analysis of the best positioned competitors

Why is Dokey a good alternative to Semrush?

Dokey is a good alternative to Semrush because it provides an all-in-one platform for keyword research, website analysis, content optimization, and more. It has powerful capabilities such as SERP analysis, competitor comparison, keyword clustering, and more. The user-friendly interface makes it easy to use and allows users to quickly find out what their competition is doing and adjust their strategy accordingly. In addition, Dokey allows users to save projects and export data, giving them the ability to track their progress over time and make better informed decisions.

What are the differences between Dokey and Semrush?

Dokey and Semrush are both SEO tools designed to help site owners and marketers optimize their sites for search engines. The main difference between the two is that Dokey is primarily an SEO audit tool, providing comprehensive website audits, while Semrush is more of a monitoring and analyzing tool, providing keyword research, backlink analysis, competitor analysis, and more. Dokey also provides project management solutions and research tools which are not available in Semrush. Semrush can be used to track website rankings and compare against competition, while Dokey provides website audits and keyword research/analysis. Ultimately, each tool can help site owners and marketers achieve their SEO goals, though the primary purpose and focus of each tool differs.

Dokey pricing

Personal

$50 / month

Team

$155 / month
1 month free on the Team's plan
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logo similarcontent
SEO

Description

SimilarContent helps you find the best keywords to use for your content by analyzing your competition and what people are searching for. It shows you which keywords will be most loved by both your audience and search engines in an easy-to-understand way. This helps you write engaging content that both your audience and search engines love.

Best features

  • - Readability checker

  • - Ranking predictor

  • - Topic Ideas Generator

  • - Real-time LSI Keyword Research tool

Why is SimilarContent a good alternative to Semrush?

SimilarContent is a great alternative to Semrush because it offers a unique combination of features that are both effective and easy to use. It covers all major digital marketing areas, including website analysis and competitor comparison. This allows users to identify the best performing content across competitors' websites and create better targeted campaigns that are tailored to fit their own content strategy. Additionally, it's easy to use with a user-friendly dashboard, helpful educational resources, and exceptional customer service. It's also cost-effective since it offers multiple flexible pricing plans that fit any budget.

What are the differences between SimilarContent and Semrush?

SimilarContent and Semrush are both marketing intelligence tools that provide data to help marketers get an understanding of their market, customer base and competition. However, they both differ in their focus. SimilarContent focuses primarily on content, providing analysis of content consumption and creating recommendations to increase content consumption, while Semrush focuses on SEO and provides analysis of keywords, backlinks and website traffic.

3 months free on the Business Plan
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