4 Best Alternatives to Semrush in March 2023

Alternatives & Competitors to Semrush

Here are competitors or alternatives to Semrush and other similar SEO software. You need to consider some important factors when choosing the right tool for your business that's similar to Semrush, like the main features of each solution, ease of use of user interface, pricing or value for money for instance. Each software has its pros and cons so it's up to you to choose the best alternative to Semrush that meets the needs of your business. To help you compare each service and choose the right solution, we have put together a list of the best competitors of Semrush like: HubSpot, Octopulse, Dokey or SimilarContent.

List of Alternatives to Semrush

From SEO tools, we have selected the best alternatives to Semrush based on reviews for each solution and similarities with Semrush. Of course, each solution has its benefits and drawbacks, and its own features but, whether you are a small business, a startup or a large enterprise, you will find the right choice that empowers your projects.

logo hubspot


CRM, marketing automation & customer service software suite

Best features

  • - Reporting and analytics

  • - Content management

  • - Integrations and API

  • - Automation and worklows

HubSpot compared to Semrush

Semrush has more positive reviews than HubSpot: 98 vs 94

Semrush is more versatile than HubSpot: 103 vs 96

Why is HubSpot a good alternative to Semrush?

HubSpot is an excellent alternative to Semrush because it offers a comprehensive marketing, sales and customer service solution that covers all aspects of the customer journey. It simplifies the process of managing your digital marketing, delivering personalized content for each customer, and understanding customer behavior, which are features that Semrush does not offer. Additionally, HubSpot makes it easy to measure and optimize your campaigns and offers tailored guidance to ensure successful marketing. Therefore, HubSpot gives you the ability to build strong relationships with your customers while giving you the insights and strategies you need to reach your goals.

What are the differences between HubSpot and Semrush?

HubSpot is an all-in-one marketing, sales, CRM and customer service platform that allows businesses to centralize their customer interactions, automate marketing, and deliver customer service. It is cloud-based and integrates with other web-based applications and plugins that can help businesses customize and optimize their customer experience. Semrush is a digital marketing suite of tools designed to help businesses measure, track and improve their online visibility. It includes tools to audit website performance and optimize content performance, uncover keyword research, backlink analysis, competitor intelligence and a comprehensive range of reporting tools. Semrush is focused on helping businesses maximize their online marketing efforts, while Hubspot is focused on helping businesses better manage their relationships with customers.

HubSpot: Pros & Cons

All-in-one solution: HubSpot’s suite integrates CRM, marketing and sales features
Free features: HubSpot’s Core CRM tool is available for free
Customization: The platform allows you to customize many elements to suit your business and sales processes
Pricing plans: From one plan to another, the price difference can be significant
Integration fees: These fees are in addition to the monthly fees and can be expensive
Marketing Automation : Deploying workflows can be time consuming and complex


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logo octopulse


Optimize your SEO and increase your inbound website traffic.

Best features

  • - Get an audit of your website

  • - Analyze your competitors' websites

  • - Follow your website's ranking evolutions

  • - Boost your local ranking and the promotion of your physical shops

Why is Octopulse a good alternative to Semrush?

Octopulse is a great alternative to Semrush because it offers similar features and functions but has a more affordable cost. It is extremely user friendly, has an intuitive interface, and is easy to set up. Additionally, Octopulse provides numerous helpful metrics and reports, which allows users to get an in-depth view of their website’s performance. Moreover, it provides numerous customization options, allowing users to customize the reports and metrics according to their specific needs. Finally, Octopulse consistently updates the platform, ensuring that its services remain efficient, effective, and up-to-date with the latest best practices.

What are the differences between Octopulse and Semrush?

Octopulse is an all-in-one social media marketing and communication platform, while Semrush is a competitor research and analysis tool that helps businesses research their competitors and understand their online presence and activities. Octopulse is designed specifically to help marketers and companies to manage their social media accounts and campaigns, track performance, and automate tasks such as scheduling posts, finding influencers and managing multiple accounts. Semrush, on the other hand, allows businesses to get detailed data on competitor websites, analyze keyword rankings, track traffic and see backlinks. Octopulse offers more features related to social media marketing such as influencer search and sentiment analysis, while Semrush focuses on competitor research and analysis.

Octopulse: Pros & Cons

Ease of use: This automated tool is ideal for getting started in SEO
Attractive pricing: Octopulse’s pricing plans are clear and attractive
Customer service: Support is responsive and available through multiple channels (phone, email and chat)
Not for advanced users: The Octopulse all-in-one solution is primarily aimed at SEO beginners
Few integrations: There are limited possibilities to integrate into your workflow

Octopulse pricing


$20 / month
6 months free on Octopulse Pro + 10% off your first SEO order (up to $114)
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logo dokey


Boost your traffic and convert more through your website content!

Best features

  • - Your objectives

  • - Search Intent

  • - Content Score

  • - Keyword Density

  • - Monitoring

  • - Relevant questions from your audience (PAA)

  • - Analysis of the best positioned competitors

Why is Dokey a good alternative to Semrush?

Dokey is a good alternative to Semrush because it provides an all-in-one platform for keyword research, website analysis, content optimization, and more. It has powerful capabilities such as SERP analysis, competitor comparison, keyword clustering, and more. The user-friendly interface makes it easy to use and allows users to quickly find out what their competition is doing and adjust their strategy accordingly. In addition, Dokey allows users to save projects and export data, giving them the ability to track their progress over time and make better informed decisions.

What are the differences between Dokey and Semrush?

Dokey and Semrush are both SEO tools designed to help site owners and marketers optimize their sites for search engines. The main difference between the two is that Dokey is primarily an SEO audit tool, providing comprehensive website audits, while Semrush is more of a monitoring and analyzing tool, providing keyword research, backlink analysis, competitor analysis, and more. Dokey also provides project management solutions and research tools which are not available in Semrush. Semrush can be used to track website rankings and compare against competition, while Dokey provides website audits and keyword research/analysis. Ultimately, each tool can help site owners and marketers achieve their SEO goals, though the primary purpose and focus of each tool differs.

Dokey: Pros & Cons

Effectiveness: This optimized content writing tool offers great tips and features to attract organic traffic
Simplicity: No-code, easy to learn and presented as a game
Analysis: It studies both the content created by itself, but also that of other competing sites and blogs
Missing features: Advanced services and more precise data would be welcome
Compatibility: The software does not work on all sites
Price: It is more expensive than many competitors

Dokey pricing


$50 / month


$155 / month
1 month free on the Team's plan (up to $149)
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logo similarcontent


Find the right keywords and phrases for your content.

Best features

  • - Readability checker

  • - Ranking predictor

  • - Topic Ideas Generator

  • - Real-time LSI Keyword Research tool

Why is SimilarContent a good alternative to Semrush?

SimilarContent is a great alternative to Semrush because it offers a unique combination of features that are both effective and easy to use. It covers all major digital marketing areas, including website analysis and competitor comparison. This allows users to identify the best performing content across competitors' websites and create better targeted campaigns that are tailored to fit their own content strategy. Additionally, it's easy to use with a user-friendly dashboard, helpful educational resources, and exceptional customer service. It's also cost-effective since it offers multiple flexible pricing plans that fit any budget.

What are the differences between SimilarContent and Semrush?

SimilarContent and Semrush are both marketing intelligence tools that provide data to help marketers get an understanding of their market, customer base and competition. However, they both differ in their focus. SimilarContent focuses primarily on content, providing analysis of content consumption and creating recommendations to increase content consumption, while Semrush focuses on SEO and provides analysis of keywords, backlinks and website traffic.

SimilarContent: Pros & Cons

Price plan: The optimization platform offers very attractive prices
Numerous features: The topic idea generator or the question analyzer are relevant features
Real-time data: Similar Content measures the relevance of content with SERP results in real time
Analyses can be improved: The platform does not provide detailed information on keyword volumes
Trial version: The trial version of the tool only lasts 7 days
Learning curve: It takes some time to master the software
3 months free on the Business Plan (up to $57)
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