2 Best Alternatives to Segment in March 2023

Alternatives & Competitors to Segment

Here are competitors or alternatives to Segment and other similar Data Management software. You need to consider some important factors when choosing the right tool for your business that's similar to Segment, like the main features of each solution, ease of use of user interface, pricing or value for money for instance. Each software has its pros and cons so it's up to you to choose the best alternative to Segment that meets the needs of your business. To help you compare each service and choose the right solution, we have put together a list of the best competitors of Segment like: HubSpot and Mixpanel.

List of Alternatives to Segment

From Data Management tools, we have selected the best alternatives to Segment based on reviews for each solution and similarities with Segment. Of course, each solution has its benefits and drawbacks, and its own features but, whether you are a small business, a startup or a large enterprise, you will find the right choice that empowers your projects.

logo hubspot


CRM, marketing automation & customer service software suite

Best features

  • - Reporting and analytics

  • - Content management

  • - Integrations and API

  • - Automation and worklows

HubSpot: Pros & Cons

All-in-one solution: HubSpot’s suite integrates CRM, marketing and sales features
Free features: HubSpot’s Core CRM tool is available for free
Customization: The platform allows you to customize many elements to suit your business and sales processes
Pricing plans: From one plan to another, the price difference can be significant
Integration fees: These fees are in addition to the monthly fees and can be expensive
Marketing Automation : Deploying workflows can be time consuming and complex


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logo mixpanel


Product analytics platform

Best features

  • - Dashboard and alerts

  • - Limitless segmentation

  • - Interactive reports

  • - Data Management

Mixpanel: Pros & Cons

User-friendly interface: The platform is easy to use, even without specific expertise
Analytical reports: The reports are reliable, comprehensive and easy to understand for all users
Extensive functionality: The online solution offers relevant tools to analyze the conversion funnel and segment the audience
Notification center: Rigid and without any mail reports, the notification center can be improved
Complex integrations: Connecting the software to your workflow can be time consuming
Customer support: No support in the free offer

Mixpanel pricing


$25 / month
$50,000 in Mixpanel Credits (up to $50,000)
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