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Customer Data Platform

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Segment allows you to collect data from your web and mobile applications and provides key information about your customers and users for your marketing and product teams.

General information about Segment

To get your business off the ground, you need to collect and analyze customer data. To meet this need, the Segment tool is perfect. This platform enables you to collect, cleanse and activate data to develop your business.

Segment’s software connects to your web and mobile applications to collect events and optimize your business processes. By unifying your customers’ contact points across all channels, you can have a 360° view.

Better customer knowledge then enables you to target your audience more precisely and improve the ROI of your marketing actions. Thanks to over 400 software integrations, the Segment tool is able to activate your audiences on numerous platforms in real time.

By mastering customer data, your startup is able to deploy personalized marketing campaigns, precisely targeting each audience with the right message, at the right time.

Other Segment features enable you to go even further, using analysis and A/B testing tools, aligning teams via a shared data dictionary, but also accelerating compliance with GDPR and CCPA standards.

The relevance of the Segment tool has convinced more than 25,000 companies worldwide. Companies such as Staples, intuit, Vacasa, Allergan, IBM and Domino’s regularly use this platform to optimize their performance.

To take advantage of Segment at the best possible price, don’t wait to use the Secret promotional coupon for all Segment platform pricing plans.

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Secret's take about Segment

“Hey Simon!… wait its Harry? Ohhhh, Henry, right!” - 😬 what an awkward way to start a conversation with your customers, acquaintances or maybe even your friends & family. But there’s a special trick to remember everyone’s name. And I’m not talking about any complicated, psychological tricks 🧠 It’s simple!

What is Segment?

Segment is a customer data platform that allows you to collect the customer data you & your teams need to provide the optimal customer experience 🎯 With the key data collected from your web and mobile applications, you can have a complete view of your customers, including the products they view, emails they open, checkouts they started and more. With this valuable information, you can deliver personalized messages to your target audience at the right time, optimizing your email marketing campaigns & improving your reach. On top of marketing, you can also use Segment’s software for your product analytics or, using one API, your analytics data. Start collecting, cleaning & activating your data for impressive growth, all from one centralized platform! 💪

Our opinion about Segment:

Segment’s customer data tool gives you everything you need to connect with your customers effectively 🚀 Different products allow you & your teams to take control of your data: connections to collect a full view of your customer’s data, protocols to ensure your teams are on the same page, customer profiles and Twilio Engage to deepen your customer relationships. Customers make up an important part of any business which is why customer data is vital when it comes to your marketing, your product and/or your engineering. Get to know your users and what they want so your startup can find its product-market fit and boost its growth with Segment 📈

Segment Pricing:

Get started on Segment for free or choose between one of their 2 other plans: Team and Business 😎 Each plan is suitable for different types of businesses with different needs, like the amount of visitors per month, included integrations or sources of data. With Secret, you can access $50,000 in credits for 12 months through Segment’s startup program and give your startup the kickstart it needs in the market 💰

- More details about Segment's pricings
Best Segment alternatives:

Alternatives to Segment’s customer data platform include Mixpanel, Amplitude, MoEngage and more software, with great deals available on Secret! 🤩

- More alternatives to Segment
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Mary O'Brien

Customer Success Manager

1 deal available for Segment
See all deals
1 deal available for Segment

Up to $50000 in savings

$50,000 in credits for 1 year
Deal details

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$50,000 in credits for 1 year

$50,000 in credits for 1 year

Unlock our Segment deal and access $50,000 in credits for 1 year, saving your startup up to $50000. Secret offers 280+ verified deals and discounts on top SaaS software and apps for your small business to grow. Don't wait! Take advantage of our Segment promotional offer and coupon this September 2023.

Segment pricing


1,000 visitors per month

500,000 reverse ETL records

2 sources

400+ integrations


Contact sales

Custom volume

Single view of customers

Data governance

Advanced roles & permissions



/ month

10,000 visitors per month

Unlimited sources

1,000,000 reverse ETL records

Public API access

Segment features

  • Integrations

    Connect to hundreds of apps

  • Unified contact files

    All your contact data is unified and centralized

  • Real-time audiences

    Use data to deliver the right content, to the right user, in real-time

  • Customer journey and touch points

    Track and optimize the user journey through all touchpoints

  • Track the performance of your mobile apps

    With Segment, you can easily track user behavior and performance of your mobile apps alongside your other channels.

  • Track customer behavior across your e-commerce site

    With Segment, you can easily track customer behavior on your e-commerce site and optimize the shopping experience for your customers.

  • Store and analyze data easily

    Segment allows you to store and analyze all your data in one place, eliminating the need for multiple tools or databases.

  • Collect data from servers

    Segment enables you to collect data from servers and pass it to other tools in real time, making it easier to analyze server-side events.

Segment: Pros & Cons


  • Performance: This customer data management and analysis software offers a lot of features and saves teams valuable time
  • Support: The customer service is attentive and available
  • Ease of use: Implementation is fast and many integrations are available


  • Price: Can be expensive for some users or for small companies
  • Coding: It is sometimes necessary to know how to code to have access to certain features
  • Maintenance required: Companies must budget for maintenance
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