6 Best Alternatives to Mixpanel in March 2023

Alternatives & Competitors to Mixpanel

Here are competitors or alternatives to Mixpanel and other similar Data Analytics software. You need to consider some important factors when choosing the right tool for your business that's similar to Mixpanel, like the main features of each solution, ease of use of user interface, pricing or value for money for instance. Each software has its pros and cons so it's up to you to choose the best alternative to Mixpanel that meets the needs of your business. To help you compare each service and choose the right solution, we have put together a list of the best competitors of Mixpanel like: Hotjar, Segment, Amplitude or Customer.io.

List of Alternatives to Mixpanel

From Data Analytics tools, we have selected the best alternatives to Mixpanel based on reviews for each solution and similarities with Mixpanel. Of course, each solution has its benefits and drawbacks, and its own features but, whether you are a small business, a startup or a large enterprise, you will find the right choice that empowers your projects.

logo hotjar


Easily improve user experience on your website

Best features

  • - Find out about the most used elements on your website

  • - Create questionnaires and adapt your decisions to your customers

  • -

Hotjar compared to Mixpanel

Hotjar has better positive reviews than Mixpanel: 98 vs 93

Hotjar is better at customer support than Mixpanel: 4.6 vs 4.1

Hotjar is better at ease to use than Mixpanel: 4.6 vs 4.1

Hotjar is better at value for money than Mixpanel: 4.6 vs 4.1

Hotjar has more features than Mixpanel: 80 vs 56

Hotjar: Pros & Cons

Simplicity: The interface is readable and the software is easy to learn
Rich information and insights: The software provides many insights to improve the user experience on your website
Accuracy: The user data is detailed
Price: The price is quite high even though a limited free version is available
Confidentiality: The data collected may be without the users’ permission
Website performance: The tool consumes a lot of resources

Hotjar pricing


$41 / month


$105 / month
90 days free on the Business plan (up to $150)
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logo segment


Customer Data Platform

Best features

  • - Integrations

  • - Unified contact files

  • - Real Time Audiences

  • - Customer journey and touch points

Segment: Pros & Cons

Performance: This customer data management and analysis software offers a lot of features and saves teams valuable time
Support: The customer service is attentive and available
Ease of use: Implementation is fast and many integrations are available
Price: Can be expensive for some users or for small companies
Coding: It is sometimes necessary to know how to code to have access to certain features
Maintenance required: Companies must budget for maintenance

Segment pricing


$120 / month
$50,000 credits over 12 months (up to $50,000)
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logo amplitude


Online analytics platform

Best features

  • - Personalized recommendations

  • - A/B Testing

  • - Data Management

  • - User analytics and insights

Amplitude compared to Mixpanel

Amplitude has more positive reviews than Mixpanel: 95 vs 93

Amplitude is better at support than Mixpanel: 4.6 vs 4.1

Amplitude pricing plans are more competitive than Mixpanel: 4.4 vs 4.1

Mixpanel is more versatile than Amplitude: 56 vs 32

Amplitude pricing




Contact sales


Contact sales
12 months free on Growth plan (up to $1,000)
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logo customer.io


Communication and marketing automation platform

Best features

  • - Segment leads and customers

  • - Build automated workflows

  • - Reporting

  • - Integration and API

Customer.io compared to Mixpanel

Customer.io is a better solution for customer support than Mixpanel: 4.6 vs 4.1

Customer.io's user interface is more convenient than Mixpanel: 4.6 vs 4.1

Customer.io pricing plans are more competitive than Mixpanel: 4.5 vs 4.1

Customer.io has more features than Mixpanel: 134 vs 56

Customer.io: Pros & Cons

Simplicity: It is easy to use and accessible to all employees
Integration: This software can be quickly integrated with other platforms
Evolution: It already offers many features (automation, customization, analysis tools) and new features are being developed
Complexity: Access to some features is difficult to perceive
Customer service: Support can sometimes be slow
Missing features: Users have reported specific marketing services missing

Customer.io pricing


$150 / month


$995 / month
12 months free for Startup Basic Plan (up to $1,800)
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logo livesession


Analytics platform & user session replay

Best features

  • - Conversion tunnel and user path

  • - Segmentation & filters

  • - Replay user sessions

  • - Heat & click maps

LiveSession pricing



Contact sales


$68 / month


$104 / month
50% off the Pro plan for 6 months (up to $594)
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logo moengage


Data-driven engagement platform

Best features

  • - Onboard your customers efficiently

  • - Improve acquisition ROI

  • - Analyze your campaigns in detail

  • - Connect your favorite apps

  • - Benefit from comprehensive support

50% off for the first year (up to $5,994)
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