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Email and Marketing Automation

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Mailchimp is the #1 email and marketing automations brand* helping businesses find and engage customers across email, social media, landing pages, and advertising platforms.

General information about Mailchimp

Email is one of the most used and most efficient marketing channels. It is an effective way to reach your audience and convert your prospects into customers. However, for your email campaign to be successful, you must also have the right tools. Indeed, optimizing open rates, click-through rates and conversion rates is a complex thing without a dedicated platform.

This is where Mailchimp, the #1 email marketing and automations brand*, helps millions of customers around the world to start and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content. With data-backed recommendations at the heart of your marketing, you can find and engage customers across multiple channels with the power of AI. (*Based on competitor brands' publicly available data on worldwide numbers of customers in 2021/2022.)

In addition, you will always get practical advice on how to improve your content, your target audience, and also your automation. To do this, Mailchimp analyzes the data from the billions of emails that the platform sends out worldwide.

By using the Mailchimp solution, you can:

- Customer Journey Builder automations generated up to ~3x more orders for Standard Plan users with connected stores than bulk emails ;

- Marketers on the Standard and Premium plan see up to 88% more revenue from their connected stores when they use Customer Lifetime Value and Likelihood to Purchase Segments with their emails.

The effectiveness of this tool is therefore no longer in question. Especially since you can easily integrate it into your workflow. Indeed, Mailchimp has more than 300 software integrations. Whether your team is using Shopify, Google Analytics or Instagram, you’ll be able to collect more data and use it profitably by integrating all your marketing tools.

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Secret's take about Mailchimp

There are two types of people in life: some who love marketing and others who hate it. I, for one, find myself even pitching to my own family and friends when it comes to restaurants, movies or even to justify some of my “unnecessary” purchases 🤷 (yes, I do need this pair of shoes even though I have 12 others like them that I never wear 😏)

What is Mailchimp?

Mailchimp, the email marketing and automation platform gives you everything you need to make sure you reach your customers with personalized & engaging emails 📧 Start with the segmentation of your target customers based on different factors like location or interests. With the help of Mailchimp’s AI design tool, you can then design your very own emails to grab the attention of your users and show off your product or service 👋 Not only can you reach your customers through email, but this software also allows for multi-channels, whether that is through your landing page, advertising platform or social media. You are sure to reach your audience with effective content, making improvements as you go along thanks to Mailchimp’s worldwide email data analysis. Start designing the perfect content for your marketing automation and, most importantly, your users! 🌟

Our opinion about Mailchimp:

It is important for all types of businesses to effectively target their audience and send them the content they want to engage with 🎯 Mailchimp is the easy-to-use, all-in-one tool that will help you optimize your marketing strategy and increase the effectiveness of your campaign. Integrations also allow you to connect your favorite tools, like Shopify, Zendesk, LiveChat and Mixpanel, so you can view your customer engagement, increase your traffic, generate new leads, the possibilities are endless. And you’re not alone when it comes to getting started on Mailchimp’s platform: marketing tips, free marketing tools, communities and events are all available for you to kickstart your marketing campaigns 🚀

Mailchimp Pricing:

From marketing platforms to websites & commerce to transactional emails, Mailchimp has got you covered with a choice of plans for you to choose from. Take advantage of Secret’s offer and get 50% off Mailchimp’s Standard plan for 6 months, saving you up to $1,870! 🙌

- More details about Mailchimp's pricings
Best Mailchimp alternatives:

Top alternatives to Mailchimp’s email and automation platform include Constant Contact, Sendinblue, HubSpot, ActiveCampaign and OmniSend. Check out Secret for great deals on these types of tools and more to start saving! 🤩

- More alternatives to Mailchimp
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Mary O'Brien

Customer Success Manager

1 deal available for Mailchimp
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1 deal available for Mailchimp
50% off the Standard plan for 6 months

Up to $1870 in savings

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New customers only

This deal is only for new Mailchimp customers

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50% off the Standard plan for 6 months

50% off the Standard plan for 6 months

Unlock our Mailchimp deal and access 50% off the Standard plan for 6 months, saving you up to $1870 for your startup. Secret has over 290+ verified deals and discounts for you to save money on the best SaaS and subscription services for your startup to grow. Don't waste time, take advantage of our promotions now thanks to our Mailchimp promo codes, coupons and credits valid in June 2023.

Mailchimp pricing


1,000 emails per month

500 contacts

1 user

Prebuilt email templates



/ month

50,000 emails per month

5,000 contacts

3 users

Over 300 integrations



/ month

60,000 emails per month

5,000 contacts

5 users

Advanced automations



/ month

150,000 emails per month

Unlimited contacts

Unlimited users

Multivariate testing

Mailchimp features

Turn your emails into sales

  • Send the right message at the right time

    Automation features ensure that you don’t miss any business opportunities. Mailchimp allows you to send each of your customers messages tailored to their profile and the way they interact with your company.

  • Design impactful emails

    You can take advantage of the design tool powered by artificial intelligence. This allows you to create, without any effort, attractive multi-channel designs that will hold the attention of your prospects and customers during your emailing campaigns.

  • Segment your customers finely

    Based on their behavior or interest, target customers with the right email. Predictive segmentation even offers the possibility to detect customers who are most likely to buy again or spend more over time.

  • Continuously optimize your strategy

    To continuously improve your email marketing approach, you can rely on the Content Optimizer. Based on the best performing campaigns deployed via Mailchimp, the tool provides valuable tips to increase your effectiveness.

  • Connect all your tools

    To maximize your marketing performance, Mailchimp allows you to connect all your tools. Reaching your customers and generating a large volume of sales becomes an easy thing by synchronizing Mailchimp and Quickbooks Online, Stripe or even Squarespace.

Mailchimp: Pros & Cons


  • Easy to use: Mailchimp is the ideal tool to start creating impactful newsletters
  • Free version: The tool offers a free emailing solution, perfect for beginners
  • A complete tool: The famous emailing service integrates marketing automation features


  • High price: Prices increase rapidly as the number of subscribers increases
  • Limited technical support: Phone support from the Mailchimp team is only included in the Premium plan
  • Lack of advanced features: Can be frustrating for an advanced user

Why is Mailchimp better than other Email Marketing software?

Mailchimp is better at number of features than Brevo (ex. Sendinblue): 140 vs 75

Mailchimp is easier to set up than Freshmarketer: 4.6 vs 4.1

Mailchimp is more versatile than Freshmarketer: 140 vs 28

Mailchimp is a better solution based on percentage of positive reviews than Constant Contact: 93 vs 86

Mailchimp has more options than ActiveCampaign: 140 vs 91

Mailchimp is more suitable for small businesses thanks to its good value for money than HubSpot: 4.5 vs 4.4

Mailchimp has more features than HubSpot: 140 vs 96

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