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Marketing automation platform

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The LeadSquared tool allows you to significantly improve the performance of your sales strategy. By increasing the efficiency of your call centers, outreach operations, and online and offline sales, LeadSquared boosts your business growth.

General information about LeadSquared

Regardless of your industry, managing your sales and their growth is a critical component of your success. However, improving sales performance and productivity is complex. It is necessary to generate leads, convert them into customers, or set and track sales goals. Fortunately, with the LeadSquared SaaS platform, all these actions can be centralized and facilitated.

By using this powerful tool, you will make your salespeople’s lives easier and help them be more productive while improving their working conditions. They will be able to focus on the right prospects and connect with them more quickly. Sales managers will be able to optimize processes without touching a single line of computer code.

Sales fulfillment CRM is ideal for automating many essential, but time-consuming and low-value tasks like lead screening. With marketing automation, you have the ability to push leads down the sales funnel faster. In addition, all of your field employees benefit from the advantages of automation to improve their performance.

More than 2,000 customers worldwide have chosen to use LeadSquared to facilitate and optimize their marketing and sales. These include Amazon, The Moderne College of Design, Pearson, NIIT, Kotak Securities and Dunzo. So why not do the same?

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Secret's take about LeadSquared

In the world of marketing, companies tend to play the never-ending game of ‘Who Can Sell it Better?’, where they are the players trying to win us, the consumers, over with clever ads and catchy slogans 📣 I always seem to have some sort of jingle stuck in my head (Ba-da-ba-ba-ba) 🎵

What is LeadSquared?

LeadSquared is a customer acquisiton and engagement platform that helps you automate and optimize your marketing and sales processes 🎯 Manage your leads, track your customer interactions, and improve your overall lead conversion rates with the SaaS tool’s different features and tools. LeadSquared enables you to capture leads from various sources, like your website, through customizable forms and landing pages. You can then track and score these leads based on their engagement and behavior, prioritizing those with the highest potential for conversion. Then, all that’s left to do is reach out to your leads, sending targeted email campaigns and automating your workflows. Nurture your customer relationships and drive your revenue growth through marketing and sales automation 📈

Our opinion about LeadSquared:

LeadSquared is a great solution that is suitable for a wide range of businesses across various industries, in particular e-commerce companies, financial services, healthcare and professional services 💼 The SaaS platform allows you to capture and manage leads, automate marketing automation and nurture your client relationships. LeadSquared assists you in tracking your sales opportunities, managing customer interactions and improving your lead conversion rates 🚀 The tool’s reporting and analytics feature gives you valuable insights into your marketing and sales performance to help optimize your strategies. Watch your customer engagement soar thanks to personalized & engaging campaigns with LeadSquared 💡

LeadSquared Pricing:

LeadSquared has 3 different products with various pricing plans available for you to choose from, including Sales Execution CRM, Field Force Automation and Marketing Automation. Get started with 50% off any plan for 1 year with Secret and save up to $15,000 for your startup! 💰

- More details about LeadSquared's pricings
Best LeadSquared alternatives:

Top alternatives to LeadSquared’s customer acquisition and engagement platform include HubSpot, Salesforce, ActiveCampaign and EngageBay. Discover great deals for these tools and more on Secret to start saving! 🔍

- More alternatives to LeadSquared
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Mary O'Brien

Customer Success Manager

1 deal available for LeadSquared
See all deals
1 deal available for LeadSquared

Up to $15000 in savings

50% off all plans for 1 year

Deal selected

50% off all plans for 1 year

50% off all plans for 1 year

Unlock our LeadSquared deal and access 50% off all plans for 1 year, saving you up to $15000 for your startup. There are over 310+ verified deals and discounts for you to save money on the best SaaS software and apps for your small business to grow. Don't waste time, take advantage of our promotions now thanks to our LeadSquared promo codes, coupons and credits valid in December 2023.

What is LeadSquared used for?

LeadSquared is a versatile SaaS platform designed to streamline sales management and boost productivity. It's an essential tool for small businesses, providing a centralized system for lead generation, conversion, and sales tracking. For instance, a small retail business can use LeadSquared to identify potential customers, track their interactions, and convert them into loyal buyers. The platform also offers marketing automation, allowing businesses to quickly move leads down the sales funnel. This means your sales team can focus on building relationships rather than tedious administrative tasks. Companies like Amazon and Pearson have already benefited from LeadSquared's comprehensive features. Your small business could be next.

LeadSquared pricing



/ month

10,000 contacts

Responsive landing pages

Website integrations

Ad retargeting



/ month

50,000 contacts

CRM integration

Lead management

Sales tasks



/ month

200,000 contacts

Contact center integration

Split testing

Developer support

LeadSquared features

Generate leads at high speed

  • Streamline sales processes

    With LeadSquared's sale execution CRM, you can improve the performance of your sales team, connecting teams, plan actions, and get detailed reports to optimize your sales process for better results.

  • Gather real-time insights

    With LeadSquared, you can capture leads, understand their needs and intentions, and visualize their user journey to gain relevance. By doing so, you can make informed strategic decisions that help you grow your business.

  • Automate all your field forces

    By leveraging field force automation software, schedule your employees’ day, show them nearby leads, and automate check-ins to make their actions easier. This way you can maximize everyone’s productivity.

  • Get a customer portal for your business

    Simplify the lives of your customers, prospects and partners by providing a fast, self-service digital portal. Through the secure interface, they can fill out forms on desktop and mobile devices with ease and even pay online if necessary.

  • Leverage a sales execution CRM

    Improve the performance of your call center, direct and digital sales, and merchant operations with a dedicated sales CRM. Plan actions, connect teams and get detailed reports to optimize your sales.

  • Integrate all the tools you use

    You don't have to worry about changing your teams' work habits because LeadSquared integrates with your favorite software such as Google Meet, Gmail, WhatsApp, Twitter, Salesforce, or even Razor – making workflow performance easier and more efficient.

  • Simply automate your marketing

    With end-to-end marketing automation software, convert your leads across all your sales channels. Capture leads, understand intent and point signals, and visualize the user journey to gain relevance. 

LeadSquared: Pros & Cons


  • Quick setup: The initial setup of the tool is simple and accessible
  • Customer support: The customer service department is competent and responds quickly to requests
  • Varied functionality: The LeadSquared platform includes all the must-have features of a CRM


  • Workflow management: Notifications and workflow management could be improved
  • Software cost: The solution can be expensive depending on the number of users
  • Server issues: Some users are experiencing server issues that can cause tracking difficulties

Why is LeadSquared better than other Marketing Automation software?

LeadSquared is a better solution based on percentage of positive reviews than SendGrid: 88 vs 83

LeadSquared is a better solution for customer support than SendGrid: 4.4 vs 4.0

LeadSquared is more suitable for small businesses thanks to its good value for money than Copper: 4.2 vs 4.1

LeadSquared has better positive reviews than Goldmine premium edition: 88 vs 61

LeadSquared is better at customer support than Goldmine premium edition: 4.4 vs 3.5

LeadSquared has better positive reviews compared to Qobra: 88 vs 85

LeadSquared is a better solution based on percentage of positive reviews than TrueLeads: 88 vs 85

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