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6 Best Alternatives to HubSpot in March 2023

Alternatives & Competitors to HubSpot

Here are competitors or alternatives to HubSpot and other similar CRM software. You need to consider some important factors when choosing the right tool for your business that's similar to HubSpot, like the main features of each solution, ease of use of user interface, pricing or value for money for instance. Each software has its pros and cons so it's up to you to choose the best alternative to HubSpot that meets the needs of your business. To help you compare each service and choose the right solution, we have put together a list of the best competitors of HubSpot like: Pipedrive, Freshworks, Zendesk or Intercom.

List of Alternatives to HubSpot

From CRM tools, we have selected the best alternatives to HubSpot based on reviews for each solution and similarities with HubSpot. Of course, each solution has its benefits and drawbacks, and its own features but, whether you are a small business, a startup or a large enterprise, you will find the right choice that empowers your projects.

logo pipedrive


Stay focused on sales and collect more leads with this lead management software

Best features

  • - Manage your prospects efficiently

  • - Track your teams' communications

  • - Insights and reports

  • - Automate your tasks

Why is Pipedrive a good alternative to HubSpot?

Pipedrive is a great alternative to HubSpot because it offers extensive customer relationship management (CRM) features that are tailored to businesses of all sizes. The intuitive interface makes it easy to track contacts, tasks, emails, deals, and other activities. Additionally, Pipedrive includes powerful automation and reporting capabilities to help users save time and make better decisions. Finally, its pricing is significantly cheaper than HubSpot and it boasts helpful customer support.

What are the differences between Pipedrive and HubSpot?

Pipedrive and HubSpot are both customer relationship management (CRM) services. While Pipedrive is more focused on providing sales teams with a suite of tools to help automate sales processes and monitor performance, HubSpot offers a more comprehensive set of solutions that include sales, marketing, customer service and customer success. Pipedrive enables companies to generate more sales by providing automation, analytics and sales reporting, while HubSpot provides comprehensive contact management, automation and marketing solutions to customers. Based on the specific needs, either tool can be used to meet the customer’s organizational requirements.

Pipedrive: Pros & Cons

Affordable pricing plan: The pricing offered by the prospecting software is affordable
Customization: From API to sales pipelines, customization is at the heart of the experience
Automation features: Pipedrive CRM software offers powerful workflow automations
Software integrations: Pipedrive does not offer integrations with SAP or Oracle
Custom fields: The number of custom fields is limited on all plans except the Enterprise plan
Customer support: Telephone support is only available in the highest price plan

Pipedrive pricing


$20 / user / month


$36 / user / month


$63 / user / month


$125 / user / month


30% discount for 12 months (up to $4,000)
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logo freshworks


Software suite for sales, marketing, and customer service teams

Best features

  • - Personalize interactions with your leads and customers

  • - Improved ticket management

  • - Collaboration

  • - Analytics and reporting

Why is Freshworks a good alternative to HubSpot?

Freshworks is a great alternative to HubSpot because it offers a wide range of products to help businesses bridge the gap between customer service, marketing, sales, and operations. The software is designed to be user-friendly and offers a range of features that are great for small businesses looking to streamline their workflow and provide better customer service. Additionally, the cost of the platform is much cheaper compared to HubSpot, making it a great choice for businesses looking to get the most bang for their buck.

What are the differences between Freshworks and HubSpot?

Freshworks is a customer engagement software suite, while HubSpot is a marketing and sales software suite. Freshworks has products that focus on customer service, customer support, customer engagement, technical support, and IT service management. HubSpot's products are more focused on marketing automation, customer relationship management, and sales. Freshworks is more catered to customer service related processes, while HubSpot is more catered to sales and marketing processes.

Freshworks: Pros & Cons

Quick onboarding: Easy to learn, your employees can quickly start using it
Automation features: The Sales and Marketing tool offers relevant workflow automation
Attractive pricing: This SaaS tool has attractive plans for all profiles
Customer service: Freshworks customer service is sometimes unresponsive
Lack of third party integrations: Freshworks has a limited number of integrations
French translation: Some features show gaps in translation
90% off the first year (up to $100,000)
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logo zendesk


Create a customer success support suite that is accessible and available to your customers at all times.

Best features

  • - Be available for your customers

  • - Boost your teams' efficiency

  • - Access your company's data

Zendesk compared to HubSpot

HubSpot has more positive reviews than Zendesk: 94 vs 87

HubSpot is better at support than Zendesk: 4.6 vs 4.1

HubSpot pricing plans are more competitive than Zendesk: 4.4 vs 4.2

Zendesk has more functions than HubSpot: 110 vs 96

Why is Zendesk a good alternative to HubSpot?

.Zendesk is a good alternative to HubSpot because it offers robust customer service features, from customer support ticket management to knowledge base support. Additionally, it comes with advanced features like interactive customer feedback forms and customer analytics reports. Another advantage of Zendesk is its reputation for being reliable and having strong customer support. Additionally, it is more affordable than HubSpot, and its pricing structure offers flexible options to fit any budget. Overall, Zendesk provides a powerful, cost-optimized complement to the HubSpot customer service platform.

What are the differences between Zendesk and HubSpot?

Zendesk is a customer service platform for businesses to provide customers with support, whereas HubSpot is a marketing, sales, and customer service platform that helps businesses to attract, engage, and delight customers. Zendesk focuses primarily on customer service and helpdesk features such as ticketing, chat, and knowledge base, whereas HubSpot offers features related to content management, social media, email marketing, analytics, and more.

Zendesk: Pros & Cons

Unified workspace: Every employee finds customer information quickly and efficiently
Omnichannel capabilities: The customer service platform is ideal for providing support across all channels
Analytics and reporting: Comprehensive and highly relevant analytics capabilities
Analytics and reporting: Comprehensive and highly relevant analytics capabilities
Pricing: Customer support platform pricing plans are quite expensive
Customization: The tool’s customization features are limited
6 months free of both Zendesk Suite and Sales CRM (any edition) + 15% off for 12 months (up to $50,000)
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logo intercom


Strengthen relationships with your customers with an online messaging system.

Best features

  • - Collaborate with your team

  • - Automate conversations

  • - Chat with your customers in real time

  • - Access data to personalize customer conversations

  • - Easily onboard new customers

Intercom compared to HubSpot

HubSpot has better positive reviews compared to Intercom: 94 vs 91

HubSpot is more suitable for small businesses thanks to its good value for money than Intercom: 4.4 vs 4.1

Intercom is more versatile than HubSpot: 160 vs 96

Why is Intercom a good alternative to HubSpot?

Intercom is a great alternative to HubSpot because it is a powerful platform that enables businesses to communicate directly with their customers on the web, via email, and on mobile devices. It provides an intuitive user interface which makes it easy to create targeted campaigns, track customer engagement and access helpful data about customer behavior. In addition, Intercom is more cost-effective than HubSpot and provides a wide range of advanced features, such as the ability to personalize conversations, segment customers based on criteria, and engage in two-way dialogue with customers.

What are the differences between Intercom and HubSpot?

Intercom is a customer engagement platform used to increase customer loyalty, while HubSpot is a customer relationship management (CRM) platform used to manage customer relations. Intercom is focused on automated, personalized communication methods such as message bars and targeted email campaigns, while HubSpot provides customer insights, sales automation, and contact management features. Intercom provides customer support, but HubSpot provides sales assistance and a range of analytics. Intercom is best suited for early-stage startup companies, while HubSpot is most beneficial for mid to large-sized businesses looking to expand their customer base and improve customer relationships.

Intercom: Pros & Cons

Quick installation: Intercom’s software is quick to set up, deploy, and get up and running
Knowledge base: The solution offers robust documentation
Custom chatbots: By connecting to your technology stack, chatbots can automate workflows efficiently
Customer support: Customer service on Intercom’s platform is unresponsive
Pricing: The pricing plans for this communication tool are relatively high
Complex integration: Integrating the software with your CRM and database can be time consuming

Intercom pricing


$74 / month
95% off on the Advanced Intercom features and on the Early Stage Academy (up to $1,132)
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logo segment


Customer Data Platform

Best features

  • - Integrations

  • - Unified contact files

  • - Real Time Audiences

  • - Customer journey and touch points

Why is Segment a good alternative to HubSpot?

.Segment is a great alternative to HubSpot because it allows businesses to aggregate, transform, and quickly send customer data to all their tools and team members through a single interface. This makes it easier to analyze customer data, make better decisions, and automate processes. Additionally, Segment also allows businesses to save time by only having to make changes in one place, as opposed to having to manually enter the same changes in each individual tool. Finally, Segment is built to support large scale solutions and fast growing companies, making it an ideal choice for businesses looking for an enterprise-level data management solution.

What are the differences between Segment and HubSpot?

Segment is a customer data platform that helps companies to collect and manage customer data from different sources, unify customer data, create customer profiles, and use that information to deliver personalized experiences. HubSpot is a customer relationship management (CRM) system that helps to organize, track, and nurture customer relationships. Segment is primarily focused on customer data collection and management, while HubSpot is focused on helping businesses to better connect with and serve their customers. HubSpot also includes helpful tools such as email automation, customer communications, and sales and marketing analytics, which are not available in Segment.

Segment: Pros & Cons

Performance: This customer data management and analysis software offers a lot of features and saves teams valuable time
Support: The customer service is attentive and available
Ease of use: Implementation is fast and many integrations are available
Price: Can be expensive for some users or for small companies
Coding: It is sometimes necessary to know how to code to have access to certain features
Maintenance required: Companies must budget for maintenance

Segment pricing


$120 / month
$50,000 credits over 12 months (up to $50,000)
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logo engagebay


All-in-one marketing, sales and support software

Best features

  • - Improve customer relationship with a CRM

  • - Automate marketing tasks

  • - Provide efficient and quick support

  • - Improve customer satisfaction

  • - Integrations

Why is EngageBay a good alternative to HubSpot?

EngageBay is a good alternative to HubSpot because it offers a variety of features that can meet the needs of any size business. The software is easy to use, and it allows you to control your own data and website marketing without relying on the support of a third-party. It also offers automation capabilities so you can save time and effort by scheduling and automating tasks such as newsletters, emails, webinars, and more. It also offers three affordable plans to choose from, making it an accessible and budget-friendly option.

What are the differences between EngageBay and HubSpot?

EngageBay and HubSpot are both marketing automation and CRM solutions. One of the main differences is that EngageBay offers a free forever plan for its users, whereas HubSpot does not. Additionally, EngageBay allows users to easily create custom dashboards, enabling users to view and analyze their data in a way that is catered to their understanding, whereas HubSpot does not offer this capability. Furthermore, EngageBay offers specialized features for sales teams such as reporting and forecasting, whereas HubSpot does not. Finally, EngageBay offers powerful automation capabilities, letting sales and marketing teams automate various marketing tasks and processes, whereas HubSpot offers much more limited automation capabilities.

EngageBay: Pros & Cons

All-in-one: This marketing software brings together all useful features related to sales, automation, customer service, etc. This saves companies time and money
Interface: The tool is user-friendly and easy to use
Customer service: Support is available and efficient
Integration: A few are missing
Price: The cost is high for a small business
Complexity: Some advanced services require learning

EngageBay pricing



$15 / user / month


$50 / user / month


$100 / user / month
6 months free on All-in-One Growth Plan (up to $180)
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