Marketing Automation Software Deals

14 deals available

Sendinblue

Centralize marketing and sales tools to increase...

75% off on the annual Premium Plan

Save up to $1500

Unlimited

Zendesk

Create a customer success support suite that is...

6 months free of both Zendesk Suite and Sales CRM (any edition) + 15% off for 12 months

Save up to $50000

Unlimited

Monday

Easily manage all your projects and become more...

1 year free on any annual plan

Save up to $680

Unlimited

Hubspot

CRM, marketing automation & customer service...

90% off the 1st year (then 50% off the 2nd year and 25% off lifetime)

Save up to $7000

Unlimited

Customer.io

Communication and marketing automation platform

12 months free for Startup Basic Plan

Save up to $1800

Unlimited

Hubspot

CRM, marketing automation & customer service...

30% off the 1st year (then 15% off the 2nd year)

Save up to $2000

Unlimited

New!

Encharge

Automated and behavior-based marketing emails

50% off for 1 year

Save up to $3594

Unlimited

New!

Omnisend

The all-in-one tool for e-commerce marketing

30% off the monthly Pro Plan

Save up to $212

Unlimited

ActiveCampaign

Marketing automation for your growth

90% off any annual plan for the first year.

Save up to $1610

Unlimited

Intercom

Strengthen relationships with your customers with an...

95% off on the Advanced Intercom features and on the Early Stage Academy

Save up to $1132

Unlimited

Freshsales Suite

CRM software

$1,250 in credits (credits only apply on the Pro Plan)

Save up to $1250

Unlimited

EngageBay

All-in-one marketing, sales and support software

6 months free on All-in-One Growth Plan

Save up to $180

Unlimited

Freshmarketer

All-In-One Conversion Optimization Suite

$1,250 credit (credits only apply on the Pro Plan)

Save up to $1250

Unlimited

E-Goi

Multichannel marketing automation solution

6 months free on Starter plan (5000 contacts max)

Save up to $260

Unlimited

About Automation

How can I automate my marketing?

To implement an effective marketing automation strategy, it is necessary to follow certain steps. These steps will ensure that your strategy is well prepared and that you get the most out of your action.

First of all, it is necessary to define the tasks that make up your workflow. By accurately identifying the sequence of tasks, you will be able to set up marketing automation scenarios.

In addition, you also need to segment your audience to target more accurately. Different criteria such as income, age, profession, education, or location should be derived from your customer data and integrated into dashboards. Your leads should then be fed with unique, qualitative, and personalized content. In this way you can take them from prospect to customer and improve your conversion rate.

Of course, for a successful digital marketing strategy, it is important to have the right tools. For this reason, it is necessary to use specialized software for automation. These will save you time and increase efficiency.

Once automated campaigns are deployed, you will need to pay close attention to the data collected. Carefully analyzed, it is the key to improving your marketing automation strategy. In particular, optimizing workflows is key to improving your sales process and lead acquisition.

Why do startups automate their marketing activities?

Growing a startup is no small task. You have to run from fundraiser to fundraiser, coordinate the work of different collaborators, and refine your products or services. Moreover, it is essential to generate revenue as soon as possible to ensure the company’s sustainability. For this reason, it is essential to save time and improve your productivity.

To do this, it is necessary to automate certain repetitive tasks in your digital strategy. Automating more will free up time for your teams. They will then be able to concentrate on high value-added tasks that are really useful for the startup. They will be more motivated and their productivity will be significantly improved.

In addition, you gain scalability. Even if you significantly increase your lead generation, this will not increase your workload, because the processes will be automated. This is essential for a startup, as lead generation and revenue growth are the pillars of your business performance.

The advantage of automated marketing is that it allows you to increase the performance of many of the tasks that a startup must do:

- Automate prospecting actions

- Generate contacts

- Sending SMS by the thousands

- Creating and sending marketing emails

- Setting up a retargeting strategy

- Etc.

Thus, automation can cover the entire conversion funnel. For this reason, such an approach is ideal for setting up efficient processes and developing a real competitive advantage. In the case of a startup, this can make the difference between success and failure.

What is the best marketing automation tool for small businesses?

Successful marketing requires the use of a marketing automation solution that is up to the challenge. That’s why we’ve put together a selection of the best marketing automation tools. They will help you boost your productivity, optimize your time, reduce costs, and considerably improve customer relations.

ProspectIn

First of all, it is necessary to find prospects. To achieve this goal, ProspectIn is perfectly suited. It is used to target prospects on the professional social network LinkedIn. The software allows you to set up automated prospecting scenarios. Then, all the essential tasks such as making contact, retrieving email addresses, or connection requests are managed by the tool without any intervention on your part. You therefore gain efficiency, as you do not have to spend long hours managing the prospecting. ProspectIn brings you qualified leads. All you have to do is convert them into customers.

E-Goi

This powerful marketing tool supports you in the deployment of effective marketing campaigns. E-Goi centralizes all the essential tasks: creation of landing pages by simple drag and drop, capture of leads, design of transactional emails, or management of posts on social networks. The automation part is extensive and allows omnichannel customer tracking and behavioral targeting. The tool gives you the possibility to create scenarios. Then you just let the platform manage the sending of SMS or emails via the automation of the customer life cycle. E-Goi is therefore the ideal solution to improve your marketing efficiency without thinking about it.

Freshworks CRM

This CRM has all the usual CRM features plus powerful AI automation features. With it, you can improve the customer experience by continuously optimizing the buying journey. Its ease of use allows all employees to work on the tool. For sales pipeline management, Freshworks CRM is able to simplify the tracking of transactions and determine the best leads. In this way, you can save time and focus on the prospects that are most likely to be turned into customers. In addition, it incorporates automated workflows. You can then schedule actions that are automatically triggered based on certain elements that you have previously defined. From lead generation to lead qualification and personalized interactions, Freshworks CRM helps you grow your startup and increase your revenue.