Secret > Marketing Software > Email Marketing Software

Email Marketing

To reach new customers, retain existing ones, or even take advantage of Marketing Automation, email marketing campaigns are perfect. They allow you to personalize your message to gain efficiency and create a close relationship with your customers. In this context, the use of emailing software ensures that you save time thanks to the massive and targeted sending of emails. In addition, a suitable tool is ideal to have access to a lot of data continuously.

17 deals available
logo sendgrid

SendGrid

Marketing and transactional email delivery service.

$1,800 in credits for 1 year

Save up to $1800

Add credits to your account

Unlimited

logo sendinblue

Sendinblue

Centralize marketing and sales tools to increase...

75% off on the annual Premium Plan

Save up to $1500

Unlimited

Popular

logo mailjet

Mailjet

A collaborative platform for your emailing campaigns

6 months free on the Premium plan (50,000 emails/month)

Save up to $300

Unlimited

logo hubspot

Hubspot

CRM, marketing automation & customer service...

90% off the 1st year (then 50% off the 2nd year and 25% off lifetime)

Save up to $7000

Unlimited

logo customer.io

Customer.io

Communication and marketing automation platform

12 months free for Startup Basic Plan

Save up to $1800

Unlimited

logo hubspot

Hubspot

CRM, marketing automation & customer service...

30% off the 1st year (then 15% off the 2nd year)

Save up to $2000

Unlimited

New!

logo constant contact

Constant Contact

The must-have marketing platform for your business

50% off for up to 1 year on the Core and Plus plans.

Save up to $246

Unlimited

logo encharge

Encharge

Automated and behavior-based marketing emails

50% off for 1 year

Save up to $3594

Unlimited

New!

logo mailmodo

Mailmodo

All all-in-one email marketing platform

50% off up to 8 months

Save up to $1000

Unlimited

logo activecampaign

ActiveCampaign

Marketing automation for your growth

90% off any annual plan for the first year. 

Save up to $1610

Unlimited

logo warmbox

Warmbox

The essential ally for your email campaigns

30% discount for 1 year on any plan

Save up to $103

Unlimited

logo signitic

Signitic

Solution for centralizing email signatures

6 months free on Signitic

Save up to $120

Unlimited

logo email list validation

Email List Validation

Audit email lists and optimize campaign...

1 million verified emails for $99

Save up to $900

Unlimited

logo mailivery

Mailivery

Email deliverability optimization tool

50% off for the "Outreach Starters" plan

Save up to $240

Unlimited

logo bouncer

Bouncer

Reduce bounce rate, improve sender reputation and...

50,000 email verification credits

Save up to $100

Unlimited

logo mailtag

MailTag

Email extension that will boost your sales

50% off any plans (monthly and annual) lifetime

Save up to $2338

Unlimited

logo e-goi

E-Goi

Multichannel marketing automation solution

6 months free on Starter plan (5000 contacts max)

Save up to $260

Unlimited

About Email Marketing

Why is email marketing an important part of your marketing strategy?

Creating an email marketing campaign is very important, regardless of the size of your business or its sector.


The first advantage is its simplicity. Indeed, sending your customers personalized emails is child’s play with a suitable sending tool. No technical knowledge is required and the cost of such a campaign is very affordable.


To attract and retain customers by offering them a relevant message, many companies have chosen to use email. The reason is simple: it is the perfect channel to reach your customers wherever and whenever they are. You can then analyze customer behavior in detail through open rates or purchase behavior on an e-commerce site.


Although it is a non-intrusive channel, email marketing is also perfect for communicating with your customers. You can then simply offer them personalized messages that really meet their expectations. In this way, you can improve your brand image in a natural way.


Integrating customer loyalty is also one of the objectives of email marketing. It allows you to remind your customers on key dates such as their birthday. This is the perfect time to offer them a voucher to use in the store. In addition, using marketing automation or automated marketing will allow you to carry out all these mailings without thinking about it. The software will send the emails in question at the right time and to the right person.

How can small businesses succeed with email marketing campaigns?

To get the most out of setting up an email marketing campaign, there are a few key rules to follow.


First, to add prospects interested in your products or services to your contacts base, you need to offer them a registration form. This can be integrated on your website, but also on your social network pages or on a blog. To be successful in collecting a customer’s email address, the form should be fun, engaging, and easy to use.


When your list of potential customers becomes large, you can start segmenting your targets to design a tailored message. A 70 year old retiree will not have the same interests as a mal customer in his 20s. Defining the needs will allow you to respond more effectively and deliver the right message.


The next step is to create attractive and appealing email marketing templates. They should attract the prospect and encourage them to go further down the conversion tunnel. Note that this is also a good time to add a link to your social networks.


The email should be sent in a way that is consistent with your editorial calendar. Do you publish blog posts? Do you have special events for your new products? Synchronizing marketing emails with other publications is ideal for increasing your return on investment.


Finally, it is essential to continue optimizing an email marketing campaign. To do this, you need to set up test phases. These will allow you to detect areas for improvement. Different KPIs or key performance indicators should then be monitored such as opening rate, the click rate, or the unsubscribe rate.

What is the best email marketing platform?

To ensure a good management of email campaigns, the ideal is to acquire a specialized software. Indeed, such a platform will allow you to considerably improve the efficiency of your mailings, save time, and significantly increase your ROI.


Sendinblue

The first tool we recommend is Sendinblue. This is a complete software in SaaS mode that centralizes all your marketing and sales tools. The strength of this tool is its ability to precisely segment your audiences to target them more effectively. In addition to emails, this mailing software helps you create impactful landing pages. The implementation of A/B tests and the consultation of complete reports will allow your teams to improve the campaigns in the medium and long term. Finally, your team will also be able to extend the campaigns to SMS marketing thanks to adapted functionalities.


SendGrid

If you are looking for a complete platform to manage your email campaigns, SendGrid is the perfect choice. First of all, its editor, which is accessible to all, works on a drag-and-drop principle. You can therefore create pleasant emails in a few minutes that will make your customers want to read them and increase the rate of engagement. Based on a solid infrastructure, SendGrid is capable of sending a very large number of transactional or marketing emails. In addition, the automation of email delivery will allow you to create qualitative and personalized experiences for your customers.


Email List Validation

This tool optimizes your marketing practices by cleaning up your contact lists. Email List Validation is indeed able to detect false addresses, non-performing addresses, or inactive addresses and remove them. You can then optimize your list and contact only high-value prospects. This avoids sending unnecessary emails and refocuses your efforts on the most favorable addresses. In addition, this software can be easily synchronized with your CRM to automatically correct your email addresses as soon as they are added and saved in your files or the platforms you use on a daily basis. You will then always have the right addresses to contact the right people and improve your conversion rate.