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Design

For any business sector, graphic identity and brand image are the pillars of the communication department. Working on web design is an essential step in attracting prospects and producing engaging communication elements. However, to succeed in designing elements that respect your graphic line while being attractive, you must exploit the possibilities offered by a specialized graphic design tool. This will allow you to develop impactful content for print or digital media and set you apart from the competition.

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About Design

How can startups use design to their advantage?

The objective of a startup is to enhance its image and stand out in sometimes very competitive sectors. To succeed in reaching your commercial target or to arouse the interest of investors, it is essential to have a strong visual identity. This will leave a lasting positive impression on the minds of observers. Moreover, a well thought-out design is also ideal for selling a product better by making your values and business proposition clearer.


And this strategy is far from secondary, as 87% of startups are concerned with the design of their website, products, or services and 85% of these companies employ at least one person to manage the design of the startup. Furthermore, 87% of startups with a design team and a dedicated budget say that their investment has helped to increase sales.


So, integrating design into your marketing strategy is important to create a recognizable product, service, or image. This is the main issue for startups: differentiating themselves and attracting prospects. The design of an attractive website, communication, and presentation materials that are impactful and professional will undoubtedly contribute to your success as a company.


In addition, thinking about design, whether it is product design or graphic design, allows you to ask the right questions. This puts you in a process of constant improvement, as you try at every step to find out how to present your product or service, what differentiates it from the competition, and how to optimize its functioning.

What are the different types of business design?

In addition to adding value to a product, there are four types of benefits that can be achieved by introducing design into the various processes of a company:

- Profitability benefits

- Image benefits

- Also innovation benefits

- And market benefits


From increasing sales to accessing new markets to enhancing the value of a product, the benefits of design are manifold.


This is because corporate graphic design is involved at every stage of product development and marketing. We can thus establish the presence of many types of graphic design:

- Visual identity and branding

- Online and offline marketing advertising

- User interface or ergonomics

- Packaging

- Etc. 


Above all, graphic design allows you to define your brand identity precisely. The development of graphic charters or the design of a professional logo are the first steps to differentiate yourself. Your graphic style should reflect your company’s values and mission.


From this visual base, your employees will be able to work on your image on all communication channels. From web graphics when creating websites to the design of a commercial brochure, your graphic charter can be found everywhere.


In addition, graphic design will allow you to reach out to prospects by creating impactful ads. Indeed, digital ads are an ideal way to target your audience. But your graphic assets must be up to the task of standing out and catching the imagination of potential customers.


The layout of your website or the ergonomics of your application must also be thought through in terms of design. Graphic design allows you to offer experiences that are pleasing to the eye and easy to use.


As we can see, design in business permeates all processes and remains a fundamental element of business success.

What software do most designers use?

In order to create impactful graphic elements and develop a successful communication strategy, it is essential to have the right tools. To do this, it is necessary to acquire one of the SaaS tools considered to be a reference in the world of graphic design.


Canva 

First and foremost, you can turn to Canva for quality graphic production. One of the strengths of this platform is its ease of use. Indeed, the design interface is simple to use and ergonomic. Thus, all collaborators can collaborate in a few clicks to design graphic assets. In addition, the tool is versatile. Suitable for designing elements for all types of media (posters, business cards, creatives for online advertising), it is adapted to all business needs. For these reasons, Canva is perfect for designing and respecting your brand identity in all your communication elements.


Sketch

One of the other well-known graphic design tools is Sketch. It is truly an all-in-one tool for managing corporate graphic design and communication both online and offline. A comprehensive visual designer allows you to create compelling prototypes. Throughout the design process, different collaborators can comment and participate in the design in one place. When you’re happy with the result, development teams can inspect the designs and then easily upload them for implementation. Plus, there are nearly 700 different extensions to customize your experience. This makes Sketch a must-have for graphic design.


Figma

The heart of Figma is the collaborative experience. Entirely designed to facilitate teamwork, Figma is ideal for creating graphic elements for various communication media. The process starts with an online whiteboard where everyone can share their ideas with the group. Then, collaborators jointly start the design work via a drag-and-drop editor. Prototypes can be tested, evaluated, and animated before approval. Figma is ideal for centralizing all the work on your visual identity. It facilitates teamwork, streamlines the creative process, and speeds up the distribution of the resulting elements.