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Data is everywhere in society and growing exponentially. To make sense of it and exploit it profitably, you need to develop a specific approach to Big Data. For this reason, it is important to have software adapted to the collection, concentration, and processing of data from various sources. As true decision-making tools, they guarantee that your business processes will be optimized and that you will be able to steer your business in a much more relevant way.

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About Data

Why is data important in a company?

The integration of Big Data into your business is an opportunity that should not be overlooked. It goes further than Business Intelligence solutions. BI, while very relevant when you want to analyze a specific point in your strategy, supports information from your own data sources. Big Data, on the other hand, is capable of handling unstructured data from a wide variety of sources.


Harnessing Big Data is an opportunity, as you will be able to both identify business opportunities to differentiate yourself from the competition and improve decision making.


In addition, a better understanding of the market and consumers is a key to increasing business profits in an increasingly complex society. By offering personalized products and services and targeting your audience more accurately, you can build customer loyalty and drastically reduce acquisition costs.


If you want to implement a Big Data strategy, however, there are a number of steps you need to take:

- Data collection

- Data storage

- Data analysis

- Data presentation


All of these processes involve analyzing raw data from different sources and then making sense of it. Only in this way can you perform predictive analysis or optimize data visualization.

What is Big Data?

Big Data refers to massive data sets that cannot be processed in a meaningful way by conventional IT tools.


Although there is no consensus on the definition, the following are the essential criteria that define Big Data:

- Volume: Processing large volumes of data is the purpose of Big Data. This data stream can come from clicks on a search engine or from elements of many connected objects.

- Speed: The large amount of data in Big Data is processed in the shortest possible time and usually in real time.

- Variety: This disparate and unstructured data is of various types. This makes it difficult to integrate it into a traditional database.

- Veracity: This aspect concerns the quality of data collected. The data must be reliable to be truly relevant.


If the data you want to use in your strategy meets these criteria, then you can consider that it meets the conditions of a Big Data issue.

How do startups use Big Data?

The huge amount of data that can be collected is an inexhaustible source of opportunity for startups. Indeed, consumer information allows for the deployment of effective digital campaigns or the implementation of innovative techniques.


To begin with, digital data has the capacity to be used to improve customer knowledge. Big Data is thus essential to understand customer behavior, anticipate your customers’ needs, and identify market trends.


In addition, data mining and analysis opens the door to highly innovative services and the possibility of unlocking a major competitive advantage. Uber, for example, uses customer data management to continuously adjust the price offered to the demand observed, in real time. Netflix, for its part, uses Big Data analysis to offer tailor-made programmes based on the tastes and preferences of all its customers.


Big Data solutions are therefore ideal for fostering the growth of startups. This data allows you to both innovate and develop sales and marketing strategies that are more tailored to your target audience.

What are the most popular tools for managing Big Data?

In order for your employees and Big Data experts to take advantage of the data collected, you need to use specialized software. For this reason, we recommend the most popular SaaS tools.


Hadoop

Hadoop offered by Apache is able to process large volumes of data by processing the data on a server. Its cloud-based architecture ensures optimal operation via hundreds of servers running in parallel. This framework is known for its ability to sort and analyze massive amounts of data with ease.


Tableau 

This data analysis platform offers all companies the possibility to take advantage of the information gathered. It allows for easy and qualitative exploration of data via dashboards that are as pleasant as they are comprehensive. In addition, you can be advised by Tableau’s experts at any time. This software solution is therefore very relevant for a company that wants to develop a data-driven strategy.


MongoDB

MongoDB is an SQL database. It has remarkable qualities for work on Big Data: high performance, very high availability, and remarkable scalability. Easy to install, configure, and use, MongoDB can be used with many languages such as Python, Ruby, or even JavaScript. It is ideal for working with very large amounts of data.


Storm 

Developed by Apache, Storm is a real-time data processing system. Like Hadoop, it is very robust thanks to its distributed architecture. So you don’t have to worry about any failure. Adapted to all programming languages, this tool is ideal for quickly developing in-depth analysis of massive data.